Great advertising should touch you; it should connect with you on such a deep level that it is uncomfortable because it is not a living organism.
Great advertising it the kind that doesn't tell you that you need this product, it shows you.
Lastly, great advertising makes you come back for more. Either for the product or for the connection you have with the advertising.
Let the video load first and full screen it.
Example 1
There is a paper company, Domtar, that has these hilarious ads. There is a Cougar and in each ad the cougar is printed in a different way each. This shows the different techniques that their paper can handle, but here is the reason they are good. You can touch and feel the velvet fur, the scratchy tongue, the glass eyes. It's like Pat the Bunny books only better. They even have the cougar in an iguana's skin, a turkey's feathers, a fishes scales, and a elephant's hide. You can feel that animal. They communicate well and they connect with you more then just visually.
Domtar main site.
Chema
By the way, Dylan is the cougars name.
Great advertising it the kind that doesn't tell you that you need this product, it shows you.
Lastly, great advertising makes you come back for more. Either for the product or for the connection you have with the advertising.
Let the video load first and full screen it.
Example 1
There is a paper company, Domtar, that has these hilarious ads. There is a Cougar and in each ad the cougar is printed in a different way each. This shows the different techniques that their paper can handle, but here is the reason they are good. You can touch and feel the velvet fur, the scratchy tongue, the glass eyes. It's like Pat the Bunny books only better. They even have the cougar in an iguana's skin, a turkey's feathers, a fishes scales, and a elephant's hide. You can feel that animal. They communicate well and they connect with you more then just visually.
Domtar main site.
Chema
By the way, Dylan is the cougars name.