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They say you should google / search query your name to check and see what appears online. This is a great way to make sure your social media doesn't appear—unless you want it too, or that you're not connected to a gangster mob—unless you want to be. ;)

"What's in a name? That which we call a rose
By any other name would smell as sweet." ~Shakespeare

A name is what you make of it.
Like words we give meaning to a name.

Searching about family history can be hard when your name changed at Ellis Island in New York, but it also can bring up amazing results. Chema, my families surname we believe, was changed from Czhema or Schema when it came from Hungary. But search for Chema and you'll probably find a large collection of Hispanic and acronym references. Ranging from famous artists to organizations.

Chema Madoz, [Hispanic] probably one the most well known is this photographer. His works are simple, almost always Black and White and insanely clever.

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Chema Mendez, [Spanish] another artist, one whom I greatly admire. His works are intricate and wondrous to look at and study. I have been following his works for many years now on deviantART and I am always impressed by what he creates.
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CHema Skandal, [Hispanic] this one is just as bizarre as the name implies. I haven't figured out if it's just the name of an exhibition or the artists "name." Either way, the illustrations are fun and the idea behind the name / exhibit is clever.
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Jonathan Chema, [American] a indie filmmaker and photographer who has some really cool work. On his blog he reviews equipment and explains new techniques and his creative ideas.
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Chema Diagnostica, [Italian] this company makes diagnostic equipment and they have a pretty neat offering too. According to the FDA in vitro diagnostics are, “tests that can detect diseases, conditions, or infections. Some tests are used in laboratory or other health professional settings and other tests are for consumers to use at home.” My nerdiness is gleeful at this use of Chema.
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Chema's Tacos, [Californian] the first time I saw this I cried from laughing. All I know is that the next time I go to CA, this is a planned stop. "I have been coming here since I was a little fat kid," ~ wrote one, apparently, very happy customer.
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Chema's Trucking, [Texan] I don't really have any words for this one beyond, I love the glory shot of the rig.
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Chema el panadero,
Barrio Sésamo, [Hispanic] So this character is on the Sesame Street Hispanic affiliate; he sings, dances, and bakes. Circa 1983-1987.

“Panadero Soy,” his solo song, for your amusement.
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As humans, we want our name to be remembered for having done great things. I'll leave you with this last one that has brought a strange amount of pride in me for our kinship of name.

Chema, non-profit organization, [Tanzanian]
Community Habitat Environmental Management
This organization does good works in Tanzania to help villages and the environment. They work with farmers, beekeepers and villages to work towards a common goal; unity.

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Unity, that's the main idea of this post; of sharing a name with someone. Marriages and Brands are no stranger to this. A name connects people together for one idea, it represents something. This time it's the Chema element. Even if it's just a handful, Chema connects people and it's important to those of us that bear it.

Ironically in Swahili, Chema means, “a valuable thing.”

So what's in a name?

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Seniors in the Honors program at CCAD are required to complete a capstone project their last year. Students choose the subject, submit proposals, and delve deep into their projects.

Mine? Tax forms.

Here is the run down of this project.

It's simple. Redesign the U. S. Federal 1040 EZ income tax form. Seigal + Gale's design from the 70's (which has been modified year after year for tax laws) is outdated and hard to use. I want to clean it up, make it visually appealing, and test my concepts.
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I have three stages:

Stage 1: Research and Sketching

What is already being done in this industry, analytical study of the effective and ineffective parts of the 1040 EZ form, and sketching concepts.

Stage 2: Design and Mock-ups

I have created 25 potential concepts for this project and have narrowed down my design to three for refinement.

Stage 3: Testing and Final Solution

Testing the effectiveness and clarity of the designs with a group of volunteers and adjusting my design to the results.


Currently I am in stage 2 looking at three potential testing designs, from out of 25 comps I created.
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Monday will officially mark the beginning of the end of my CCAD career. Graduation in May will open up the conundrum of the "big girl job" and the "real world." I am horrified and excited all at the same time.

Here is one of the stories that has lead me into graphic design and more importantly deeply researching design.

When I was a little Chemster of about 10 my daddy gave me a parking ticket. It was orange with bold black text. I remember he wouldn't let me have it at first, hiding it in his amazing treasure chest of trinkets and recipts. I was so enthralled by this piece of paper.

Skip a few year down to the Pioneer Career and Technology Center, in Shelby, Ohio. Bright eyed and excited to create art and learn how to run offset lithography presses. While at the Vo.Tech. I had the overwhelming need to make more of that one ticket. 10, 20, hundreds! So I set about recreating it so that I could have many copies of this wondrous form.

Please excuse the terrible alignment, I was young and unintelligent in the ways of margins.

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One of a many things that inspired me to go to art school.
 
 
Great advertising should touch you; it should connect with you on such a deep level that it is uncomfortable because it is not a living organism.

Great advertising it the kind that doesn't tell you that you need this product, it shows you.

Lastly, great advertising makes you come back for more. Either for the product or for the connection you have with the advertising.



Let the video load first and full screen it.
 
Example 1



 There is a paper company, Domtar, that has these hilarious ads. There is a Cougar and in each ad the cougar is printed in a different way each. This shows the different techniques that their paper can handle, but here is the reason they are good. You can touch and feel the velvet fur, the scratchy tongue, the glass eyes. It's like Pat the Bunny books only better. They even have the cougar in an iguana's skin, a turkey's feathers, a fishes scales, and a elephant's hide. You can feel that animal. They communicate well and they connect with you more then just visually.

Domtar main site.



Chema


By the way, Dylan is the cougars name.